The National Esports Collegiate Conference (NECC) announced a partnership with BrewShockalaka today. BrewShockalaka is the only zero-sugar flavored canned coffee on the market that provides brain-energizing nootropics, hydration, and a superior taste.

Through this collaboration, NECC and Brew Shockalaka will work together on product sampling, integration, research and feedback, sampling, as well as event activations designed to enhance the experience for collegiate esports programs and student-athletes within the state of Texas. 

“Our team is excited to get our nootropic-infused coffee RTD’s into the hands of the esports community. We know how much they love their energy drinks, and we have an alternative coffee offering that helps gaming performance and long-term brain health,” said Daniel Pierce, Shockalaka Brands, interim Chief Marketing Officer

“We’re excited to work with the team at BrewShockalaka,” said Jacob VanRyn, NECC Commissioner & CEO. 

“Any chance we get to enhance the experience for our student-athletes by enhancing events at on-campus events and at our NECC Nationals, we’re always going to be excited about doing. Providing our community with free samples of their outstanding line of products definitely checks that box.” 

BrewShockalak products will be available to sample at upcoming events and championships taking place within the state of Texas and at colleges and universities state-wide. 

The NECC currently works with more than 500 colleges and universities across North America, fostering inclusive competitive opportunities, providing broadcast and event infrastructure, and supporting directors, coaches, and players at every level of collegiate esports.

For more information on the partnership, please contact:
Spry Tribe Digital - brewshock@sprytribe.com
Jacob VanRyn — jacob@neccathletics.com

ABOUT BREWSHOCKALAKA

Brew Shockalaka is pioneering the zero-sugar nootropic coffee category with its revolutionary RTD beverages that combine the coffee experience people love with cognitive enhancement and zero sugar.

The brand has rapidly expanded its omnichannel presence, now available through major digital platforms including Amazon and TikTok Shop, as well as an extensive network of premium fitness chains, including EOS Fitness, Onelife Fitness, The Edge Fitness Clubs, Crunch Fitness, and Fitness Connection locations nationwide.

Additionally, Brew Shockalaka can be found in select GNC franchises and specialty retailers. With distribution through both traditional retail channels and innovative e-commerce platforms, Brew Shockalaka is making its zero-sugar nootropic coffee accessible to consumers wherever they prioritize their health and fitness. Each can delivers transparent dosing of functional ingredients, proving that coffee can evolve beyond traditional limitations. Brew Shockalaka: Coffee Evolved™.

Learn more at brewshock.com and follow @BrewShockalaka on social media.

ABOUT THE NECC

The National Esports Collegiate Conference (NECC) provides innovative competition experiences, quality broadcasting services, and an inclusive community for collegiate esports. With over 500 participating colleges and universities, NECC is dedicated to supporting directors, coaches, and student-athletes while helping collegiate esports reach its full potential.

Learn more at necc.gg